Tuesday, 23 August 2011

The H&M Brand Profile



H&M has it's roots in Sweden where it started as a ladies clothing line called 'Hennes' but later extended its service to men and  children hence the name 'Hennes Mauritz', later abbreviated to H&M.
The company has over 2,300 stores in 41 countries has over 87,000 employees.(as per 2011.
Just a little bit of history:
H&M was established in 1948 by Erling Persson in Västerås, Sweden.

H&M is has been associated with many celebrities including Beyonce ,Katty Perry,and Rachel Bilson.



Ginnifer Goodwin in H&M
Katty Perry in H&M bikini


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