Tuesday 23 August 2011

The H&M Brand Profile



H&M has it's roots in Sweden where it started as a ladies clothing line called 'Hennes' but later extended its service to men and  children hence the name 'Hennes Mauritz', later abbreviated to H&M.
The company has over 2,300 stores in 41 countries has over 87,000 employees.(as per 2011.
Just a little bit of history:
H&M was established in 1948 by Erling Persson in Västerås, Sweden.

H&M is has been associated with many celebrities including Beyonce ,Katty Perry,and Rachel Bilson.



Ginnifer Goodwin in H&M
Katty Perry in H&M bikini


Monday 22 August 2011

The ZARA Brand


The brand name ZARA is probably not a new word in your ears because it's a worldwide brand with branches in over 56 countries.This Spanish brand dresses men,women and children.It is also associated with big fashion icons such as Kate Middleton.
Just a sentence of history :ZARA belongs to the Spanish clothing giant Inditex Group's apparel brand and was founded in 1975.
ZARA's success has been greatly contributed by the fact that the brand spreads a message of fashionable and classy dressing at affordable prices.The brand has been accepted in many stores worldwide and has established over 2000 stores across the globe.
ZARA has recently launched an online fashion boutique which will begin in Spain, the UK, Portugal, Italy, Germany and France (which are the top ZARA shoppers) before spreading to other countries.
Go to ZARA website.

Tuesday 16 August 2011

Getting The Right Wedding Dress For Your Body.


A day like your wedding has no business being dull or ridiculous because of the wedding gown you chose.That's why you need some guidelines on what to look out for when choosing 'the dress'.The first step is to know your body type and finally the different types of gowns.Tiaras and veils are a variety and go with the fabric or the design of your dress.
Gown

Body Type



A-line(straight with no waist line)

If you have an 'A' shape/carry weight at the center.They look best when made to flow.



Empire(waist starts right below the bust)

Best if you have a small bust.They tend to emphasise on your bust and make it appear bigger.


Ball gown(Cinderella type of dress)


It hides large hips.Suitable for most bodies.You can choose to have it strapped or strapless.You can also get away with a long sleeved one.

Mermaid(tight up to the knees then flows)



Suitable if you are confident with your body shape.They are very sexy.Work best for slim bodied women.These gowns are best if long and flowing and can make you appear taller.

Sheath(Has a slim shape that follows close to the body but not tight.Tends to make people taller)

Suitable for short ladies because they have a lengthening effect.They are best for people with well defined curves.


There are a variety of tiaras;you can have gold,silver or pearls.You can also choose to vary the colours from the cliché ones and go for bright ones such as pink and red.

Tuesday 9 August 2011

How To Have Attractive, & Healthy Nails.

Nice,well maintained nails mean beautiful and attractive toes and fingers.How clean you nails are also influences how people judge you at first sight.You can decide to take your nails to a beautician or work on them yourself.Whichever way,there are some essential things you can do to make sure you remain great for a longer time or even permanently :

  • Avoid keeping your nails in wet conditions for a long time.They tend to soften and are more susceptible to breakage.
  • Moisturise your nails and cuticles every day to keep them looking alive .
  • When filing nails,file in one direction and make rounded edges instead of sharp points.This reduces the chances of breaking.
  • If you have artificial nails check them regularly for signs of infections.Nail infections can become fatal if not noticed in good time.
  • When cleaning nails ,don't clean too deep or remove cuticles.You might end up with an infection.
  • Artificial nails are more delicate than your natural nails;wear gloves when handling chemicals with them or when washing dishes.Remember to also repaint them regularly.
  • Nails are not tools.Avoid using them for tasks such as opening very tight lids or scratching scratch cards.
Health Tip:Healthy nails are pink and shiny in colour.Pale, whitish nail beds may indicate deficiency of some nutrients in your body especially iron.
If your nail beds turn red,it might be an indication of heart disease.